Raven Numan shares new single “Going Down”
The emergence of Raven Numan as the next crossover hope from the gothic scene gathered traction with her recent single Here for Me. That, combined with her debut track My Reflection lured newcomers into her dark creative universe, earning her first ever Radio 1 play from Daniel P. Carter as well as editorial coverage from Kerrang! There’s much more to come from the 20-year-old, starting with the release of her new single Going Down.
Going Down adds a thrillingly more visceral twist on Raven’s recent singles. Appealing to fans of the current dark pop scene, its grittier edge, razorblade riffs and clattering rhythms also echoes the greats of the ‘90s industrial scene such as Nine Inch Nails and Front 242. Yet for all its forceful angst and vehement influences, Raven brings a beguiling femininity that gives the track its own distinct identity. Her lyrics further encapsulate her heart of darkness, recognising - and warning against - the temptation to surrender to the one impulsion that you can’t reverse.
Going Down was written solely by Raven, with production from her regular collaborator Ade Fenton.
Raven says, “I wrote ‘Going Down’ during an extremely dark period of my life. I was incredibly suicidal and it was very difficult for me to control my emotions and I ended up hurting a lot of the people close to me. I felt this immense amount of guilt and writing was the only way I could express my frustrations and sadness since it was hard for me to actually talk about it. So that’s what I did, I sat down and wrote exactly what I was feeling. It was a very intense and upsetting process but I felt this relief after I wrote this song, like weight had been lifted off of my shoulders. I pray that no one relates to this song but if you do, just know that you’re not alone and these feelings are temporary, life’s an incredible gift.”
The Going Down video also presents something fresh to the visuals for Raven’s previous tracks. Captured in a blood red filter, it sees Raven’s enigmatic aura at the forefront of her band - part of her artistry that will be fully unveiled with future live shows.
Check out the video below:
While Raven’s music pulsates with an uncompromising attitude, it’s a style that comes from her influences - from empowered female pop icons to punchy hip-hop via nu-metal and industrial, all as heard in her recent playlist (HERE). It is complemented by lyrical themes which dart across the issues that matter to her generation, from body image to addiction to anxiety. Ultimately these traits collide to cement Raven Numan as an artist with the ability to speak to two audiences: her own Gen Z era as well as fans of the classic industrial and synth-pop sounds.
